The Rise is a rider-owned bike company focused on promoting the fun aspect of living life to the fullest through bike riding. At The Rise, the guys you see in the videos and at events are the same guys that run the business. It all started 10 years ago, with nothing but motivation to leave a positive impact in the biking community.

Over the years, we managed to meet a lot of awesome people who had the same vision of biking as us. This vision is hard to put in words. It goes way beyond the biking aspect, but if we get down to the basics of it, it’s simply to do your best to have good time, all the time. Today, we are honored to have such a solid crew on this journey with us. This is not just a simple biking team,

This is our family.