This is not bike-related but since skateboarding is pretty much the same as biking, it's really interesting to read. It basically explains why and how corporations are bad for skateboarding. Click Here to give it a read, it's worth it.
The Rise was always driven by nothing but the will to have a good time riding bikes, and it’s mission is to motivate others to have fun riding. The guys that operate The Rise are the same dudes you see in the videos and that will never change.